{"product_id":"moroccanoil-blonde-perfecting-purple-shampoo-6-7-oz-200-ml","title":"Moroccanoil Blonde Perfecting Purple Shampoo 6.7 oz (200 ml)","description":"\u003ch3\u003e\u003cstrong\u003eProduct Overview:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eMoroccanoil Blonde Perfecting Purple Shampoo\u003c\/strong\u003e is a professional-strength, sulfate-free formula that gently cleanses and neutralizes brassiness for blonde, lightened brunette, and grey hair. Deep violet pigments help counteract unwanted yellow and orange tones, promoting a cooler, more radiant color. This shampoo contains ArganID™ technology, infusing antioxidant-rich argan oil to help repair hair from the inside out, while its color-safe formula is free of sulfates, phosphates, and parabens, making it suitable for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer Study Results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100%\u003c\/strong\u003e said hair feels soft*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e96%\u003c\/strong\u003e said hair does not feel stripped or dry*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e92%\u003c\/strong\u003e noted refreshed highlights*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e85%\u003c\/strong\u003e saw reduced warmth*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Based on an independent study of women aged 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrass-neutralizing formula\u003c\/strong\u003e with violet pigments to maintain cool tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free and gentle cleansing\u003c\/strong\u003e that doesn’t dry out hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores vibrancy\u003c\/strong\u003e and enhances color radiance.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblonde, lightened brunette, and grey hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply shampoo to \u003cstrong\u003ewet hair\u003c\/strong\u003e and \u003cstrong\u003emassage through scalp and hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3-5 minutes\u003c\/strong\u003e to allow violet pigments to work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse thoroughly\u003c\/strong\u003e. Follow with \u003cstrong\u003eMoroccanoil Blonde Perfecting Purple Conditioner\u003c\/strong\u003e for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArganID™:\u003c\/strong\u003e Positively charged micro-capsules that bond with negatively charged hair fibers to deliver argan oil's antioxidant benefits deep into the cortex, helping repair and seal the cuticle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Pigments:\u003c\/strong\u003e Counteract brassy tones, enhancing depth and providing a natural sheen for brighter color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalances color\u003c\/strong\u003e by neutralizing brassiness and enhancing cooler tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle and sulfate-free\u003c\/strong\u003e for maintaining hair health and color integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfuses argan oil\u003c\/strong\u003e for added shine and softness with every wash.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":45774731903229,"sku":"7290113140035","price":99.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7545\/5485\/files\/1_3644ce8c-b993-4025-bf0b-661ef1d4f48a.png?v=1730466671","url":"https:\/\/b72b84-9a.myshopify.com\/products\/moroccanoil-blonde-perfecting-purple-shampoo-6-7-oz-200-ml","provider":"MTMBEAUTY","version":"1.0","type":"link"}