{"product_id":"color-wow-root-cover-up","title":"Color Wow Root Cover Up","description":"\u003ch3\u003e\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eInstantly touch up roots, cover grays, and fill in sparse areas with \u003cstrong\u003eColor Wow Root Cover Up\u003c\/strong\u003e, a revolutionary mineral powder that delivers seamless, natural-looking results. This water-resistant formula adheres to hair instantly and stays put through sweat, sleep, and even swimming.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy It’s WOW\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy \u0026amp; Precise\u003c\/strong\u003e: Simply press the powder into roots—no mess or sweeping motions required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting\u003c\/strong\u003e: Temporary color lasts until shampooed out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Look\u003c\/strong\u003e: Reflective mineral powders mimic natural highlights and lowlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Finish\u003c\/strong\u003e: Never stiff, sticky, or waxy, unlike sprays or crayons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Value\u003c\/strong\u003e: One compact offers 6 months to a year of use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe \u0026amp; Gentle\u003c\/strong\u003e: Free of dyes, PPD, waxes, parabens, and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eBegin with dry hair.\u003c\/li\u003e\n\u003cli\u003eLoad the small end of the included brush with powder.\u003c\/li\u003e\n\u003cli\u003ePull hair flat and taut against the scalp using your free hand.\u003c\/li\u003e\n\u003cli\u003ePress the brush down firmly into roots, starting at the scalp and working outward—avoid sweeping motions.\u003c\/li\u003e\n\u003cli\u003eRepeat for more coverage as needed.\u003c\/li\u003e\n\u003cli\u003eFor extending highlights, use the side edge of the small brush. Dust off excess powder with the wide end of the brush.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eBest For Hair Types\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Hair Types\u003c\/strong\u003e, especially:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-treated hair\u003c\/strong\u003e to touch up roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray hair\u003c\/strong\u003e for instant coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThinning hair\u003c\/strong\u003e to fill in sparse areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMineral Powder Blend\u003c\/strong\u003e: Synthetic Fluorphlogopite, Talc, Mica\u003cbr\u003e\u003cstrong\u003eConditioners \u0026amp; Binders\u003c\/strong\u003e: Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate\u003cbr\u003e\u003cstrong\u003eMattifying \u0026amp; Setting Agents\u003c\/strong\u003e: Silica, Zea Mays Starch, Kaolin, Aluminum Starch Octenylsuccinate\u003cbr\u003e\u003cstrong\u003eOther Key Ingredients\u003c\/strong\u003e: Pentaerythrityl Tetraisostearate, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane\u003cbr\u003e\u003cstrong\u003ePigments\u003c\/strong\u003e: CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide)\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Resistant\u003c\/strong\u003e: Lasts until shampooed out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Dimensional\u003c\/strong\u003e: Blends pigments with reflective particles for a natural finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLab-Approved Formula\u003c\/strong\u003e: Developed for performance and safety.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Friendly\u003c\/strong\u003e: Compact and easy to use on the go.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"Black","offer_id":45870427341053,"sku":"5060150185458","price":95.0,"currency_code":"AED","in_stock":true},{"title":"Dark Brown","offer_id":45870427373821,"sku":"5060150185441","price":95.0,"currency_code":"AED","in_stock":true},{"title":"Medium Brown","offer_id":45870427406589,"sku":"5060150185434","price":95.0,"currency_code":"AED","in_stock":true},{"title":"Light Brown","offer_id":45870427439357,"sku":"5060150185427","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7545\/5485\/files\/1_041c665e-cf31-4e3b-82be-12f36c5bd6fb.png?v=1733915758","url":"https:\/\/b72b84-9a.myshopify.com\/products\/color-wow-root-cover-up","provider":"MTMBEAUTY","version":"1.0","type":"link"}